A rebrand of the holding company behind the Kennedy boutiques, Kennedy Luxury Group were also responsible for the Australian distribution of Kenzo, Loewe, B&O and Graff Diamonds. We helped Kennedy Luxury Group create a refined brand appropriate for the highest echelons of luxury unified by an idea of Uncompromising Excellence.
Sam and the team have assisted in shaping the brand for the Kennedy Luxury group. As Australia’s only pure luxury group we understand the importance of creating a strong brand presence that is tailored to the nuances of the local market. As a part of their role, they have created brand strategy, naming, brand architecture, brand identity and digital expressions for the Kennedy Luxury Group brand.
Alicia Pau
Head of marketing and communications

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